Beef jerky? Yes, believe it, folks. Your Dean of Faculty is brainstorming on beef jerky. How awesome is that? Well it gets cooler fast!
Here's the graff from CNNMoney.com. (I've bolded the funnier parts.)
After Hughes takes off, Nemitz heads to Claremont McKenna College in nearby Claremont, Calif., to meet with professor Gregory Hess, an economist and dean of the faculty. Nemitz is pleased to find Hess bursting with marketing ideas.
"There's nothing more American than beef jerky," says Hess. "Why not have a jerky-eating contest on July 4?" Nemitz could consider a beer company as a co-sponsor. "Call Budweiser (BUD, Fortune 500) and have them join in," suggests Hess. If a national contest seems out of reach, Nemitz could put on regional ones at state fairs around the country, perhaps teaming up with local breweries.
Hess, 45, is on a roll and having fun. "Have a jerky-recipe contest or offer exotic variations of jerky."
Nemitz points out that turkey, ham, ostrich, and even giant clams can be jerked. "Have turkey jerky for Thanksgiving and ham jerky for Easter," suggests Hess.
While trying to come up with a product to co-market with jerky, Hess closes his eyes and mutters, "Jerky, jerky, jerky. What rhymes with jerky?" Abandoning that tack, Hess suggests an online poll that asks customers what beverage goes best with jerky. He wonders whether an energy drink might be a good match. "You could put cans in boxes of jerky, and add a link to the drink company's website." And so it goes, until Hess announces his time is up. Nemitz, grinning, shakes his hand, thanks him, and departs.
Dean Hess, if you are reading this, I suggest that you offer our humble campus to partake in this glorious competition. Even though I am a vegetarian --yes, you can all start mocking me-- I promise to eat my weight in jerky.
You cannot make this stuff up. To answer your question, Dean Hess, perky and quirky both rhyme with "jerky" and both are CMC attributes.